How to Increase Your Registered User Base by 151% – Apparel EC Site DHOLIC Reaps Benefits of LINE@’s Potent Social Marketing (Interview)
Specializing in trendy and affordable everyday fashion items, DHOLIC, run by ZIPIA Co., Ltd., has been using LINE@ to better target its 25 to 35 year old female demographic. We spoke with Ms. Nakayama of ZIPIA’s marketing team, who felt that the change in sales, only one month after adopting LINE@, was even more palpable than when the company began its presence on Facebook and Instagram.
Coupon Use and Message View Rates Off the Chart – How One Cafe in Niigata Accrued Over 6,000 Friends Through LINE@
From afternoon cocktails to late-night tea, the Niwatori Cafe in Niigata Prefecture was conceived as a stylish space in which its patrons could feel at home. We asked Mr. Wakasugi how he succeeded in gathering over 6,000 friends through LINE@ to his cafe's account, irrespective of location.